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  1. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  2. Logit Modelling: A Note

    Authors: Banerjee, Arindam;

    Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

    Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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  3. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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  4. Information System at Primary Health Centre Kanhas

    Authors: Murthy, Nirmala;

    Reference No: PSG0028 Pages: 11 Published on: 1, January, 1976

    Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More

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  5. A Note on Decision-Making

    Authors: Gupta, Vishal; Brahmbhatt, Kruti;

    Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

    Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

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  6. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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  7. Information System for Procurement of Basmati Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0800EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More

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  8. Purchasing Management in Ahmedabad Industries**

    Authors: Mehta, S C;

    Reference No: MAR0085TEC Pages: 10 Published on: 1, January, 1969

    Abstract: This note is a summary of the research project carried out in industrial concerns of Ahmedabad and examines the various functions of purchase management with regard to organizational patterns, information and reporting systems, major activities performed by purchase departments, their methods of buying and inventory management. An attempt is made ... More

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  9. Background Note on the Managing Agency System

    Authors: Pruthi, S P S;

    Reference No: ECO0024 Pages: 12 Published on: 1, January, 1964

    Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing Agency ... More

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  10. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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  11. Thana District Cooperative Fisheries Project (B)

    Authors: Varshneya, K L;

    Reference No: F&A0249 Pages: 28 Published on: 1, January, 1974

    Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More

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  12. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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  13. Order Processing System

    Authors: Korwar, Ashok;

    Reference No: IMG0012 Pages: 4 Published on: 29, July, 1995

    Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More

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  14. Natural Resources Corporation Limited: Organization Structure (B)

    Authors: Chhokar, Jagdeep S; Dixit, M R;

    Reference No: OB0184(B) Pages: 14 Published on: 1, January, 1990

    Abstract: This case describes the organizational structure and systems of Natural Resources Corporation and the feelings of the people working within these. A team of consultants appointed by the company is required to evaluate these organizational arrangements and make recommendations to the newly appointed managing director of the company. As background ... More

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  15. Dainik Bhaskar - Jaipur

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

    Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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