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  1. Forward Buying and Speculation**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0040TEC Pages: 6 Published on: 1, January, 1965

    Abstract: Principles of forward marketing with examples, and their applications in the area of purchasing. ... More

  2. Marketing Research Services (Private) Limited (D)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

    Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

  3. Management of Personal Selling Effort (E): A Note- Brief Illustrations on Evaluation and Control of Sales Effort/Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(E)TEC Pages: 6 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  4. Capacity and its Measurement

    Authors: Korgaonker, M G;

    Reference No: PROD0162TEC Pages: 4 Published on: 1, January, 1980

    Abstract: This note deals with the capacity measurement of a production system. Various factors influencing capacity are highlighted, and their effects on capacity measurement are discussed. ... More

  5. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

  6. MPS Hospital

    Authors: Ramani, K V; Chavda, Narendrabhai;

    Reference No: CMHS0016 Pages: 6 Published on: 1, January, 2004

    Abstract: Gujarat Cancer & Research Institute is facing financial constraints due to increased cost of medical care and a freeze on the grant it receives from the state government. It is, therefore, necessary to look at avenues for containing the cost of medical care. Accordingly the proposed study would anlayse variable costs ... More

  7. Challenges in East West Underwater Metro Project in Kolkata

    Authors: Dutta, Goutam;

    Reference No: PSG0140 Pages: 34 Published on: 16, November, 2021

    Abstract: The case discusses the uncertainties and complexities faced by Kolkata Metro Rail Corporation during the construction of India’s first under river metro in Kolkata. Kolkata East West Metro Corridor project comprises of an under river tunnel that is constructed underneath river Hooghly. The major task of KMRC was to ... More

  8. Poultry Development in India with Special Reference to the North Eastern Region: Objectives and Policies

    Authors: Gupta, Tirath; Vithal Deepinder;

    Reference No: CMA0464TEC Pages: 6 Published on: 11, December, 1978

    Abstract: The note presents the data on the growth of poultry industry in India and the North Eastern Region and brings out the economic importance of the exotic hen breeds. Issues relevant for economic analysis of three different systems of poultry keeping, i.e. 1) Deep-litter, 2) Cage, and 3) Free range back yard, ... More

  9. Advanced Concepts of PERT and their Applications **

    Authors: Aggarwal, S C;

    Reference No: PROD0034TEC Pages: 20 Published on: 1, January, 1967

    Abstract: The note explains four advanced applications of PERT networks: 1) scheduling with limited resources, 2) time? cost trade?offs, 3) network cost control systems, and 4) statistical approach in PERT scheduling. The existing rules and procedures for their use have been illustrated by examples. ... More

  10. Management of Personal Selling Effort (B): A Note-Brief Illustrations on Recruitment, Training and Development of Sales Personnel

    Authors: Vora, M N;

    Reference No: MAR0265(B)TEC Pages: 4 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

  11. Multiple Criteria Decision Making (MCDM): Overview of Developments and Related Areas

    Authors: Shukla, P R;

    Reference No: PROD0173TEC Pages: 14 Published on: 1, January, 1982

    Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More

  12. Comparative Performance of Some Basic Food-Processing Industries: A Case of Grains and Pulses, Edible Oils and Sugar Mills

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0769EX Pages: 7 Published on: 1, January, 1998

    Abstract: This case seeks to evolve guidelines for prioritizing banks assistance for three food processing industries based on lending criterion of security and efficiency in their business. The three food-processing industries are grains and pulses, edible oils, and sugar mills. ... More

  13. Modern Bakeries (India) Limited: The Ahmedabad Unit and Its Management

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

    Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

  14. Christian Medical College and Hospital, Vellore

    Authors: Prahalad, C K;

    Reference No: BP0046 Pages: 22 Published on: 1, January, 1972

    Abstract: The focus here is on the Director Degsnate's desire to reformulate his organizations strategy following the financial stringency being experienced by the institution. A historical perspective of this missionary hospital has been provided, together with organizational, financial, cost, technological and activity data. The issues which arise are: 1) Has there been ... More

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