Search results for 'and or ''

Authors: Dholakia, Nikhilesh;

Reference No: MAR0290 Pages: 2 Published on: 1, January, 1985

Abstract: Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An amicable and fair resolution of the dispute is required. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Lajmi, Ravi; Dixit, M R;

Reference No: BP0194 Pages: 12 Published on: 1, January, 1986

Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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Authors: Vijaya Sherry Chand; Ravi, Jayanti S;

Reference No: RJMC0022 Pages: 18 Published on: 13, June, 2012

Abstract: The Commissionerate of Higher Education had motivated 55 science colleges to take up the Soil Health Card Project, a project of the Agriculture Department, under which 740,000 soil samples were tested in 2010. In 2011, there was a delay in obtaining approvals. The Commissionerate took some remedial steps and is about to obtain an ... More

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Authors: Balasubramaniam, K V; Sridharan, R;

Reference No: PROD0212 Pages: 12 Published on: 1, January, 1991

Abstract: The case illustrates a situation where the company had to decide on whether to discontinue production of its main product. The decision is influenced by government policy changes, international competition, and efficiency of the company's operations. The case has conceptual focus on elements of manufacturing strategy, especially in relation to ... More

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Authors: Kalro, A H; Issac, Akkanad M; Narayanan, N;

Reference No: QM0104 Pages: 8 Published on: 1, January, 1977

Abstract: Deals with the problem of establishing the aggregate production capacity of a small ceramics shop which manufactures a variety of ceramic articles. The case describes the production process, including the equipment used, and details of the various products manufactured (such as the number of articles per set, sizes, weights, number ... More

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Authors: Tripathy, Arabinda; Seshadri, D V R;

Reference No: PROD0267(A) Pages: 11 Published on: 16, July, 2004

Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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Authors: Khurana, Rakesh; Parekh, Jayshree;

Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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Authors: Desai, D K;

Reference No: CMA0022 Pages: 9 Published on: 1, January, 1966

Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More

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Authors: Balachandra, R; Parameswaran, K V;

Reference No: PROD0063 Pages: 11 Published on: 1, January, 1968

Abstract: This is an integrated case about a small business enterprise that manufactures plastic consumer items. It provides sufficient scope for improving the company's production operations as well as for developing the strategy that should be followed by this company. ... More

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Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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