Abstract
The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0329(A) |
| Title | Ashok Desai Subscribes to News Today (A) |
| Pages | 4 |
| Published on | Oct 28, 1999 |
| Year of Event | 1998 |
| Authors | Gupta, Nirmal; Gupta, Parvinder; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Delhi |
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