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Search results for 'pricing of'

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  1. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

  2. City Municipal Hospital

    Authors: Ramani, K V; Lakhia, Tushar;

    Reference No: CMHS0019 Pages: 4 Published on: 4, July, 2012

    Abstract: The head of the general surgery department at City Municipal Hospital was not happy with the current system of charging all major surgeries uniformly, since each type of surgery consumes different amounts of each surgical resource. He was wondering if it would be possible to get a handle on the ... More

  3. Discount Coupons at BFL: A Privilege for Shareholders or A Means of Wealth Erosion?

    Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

    Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

    Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

  4. Lubol India Limited (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  5. Lubol India Limited (B)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  6. Kamdhenu Dairy (B) *

    Authors: Subramaniam, S;

    Reference No: QM0008(B) Pages: 17 Published on: 1, January, 1966

    Abstract: Attempts to highlight the role of pricing for profit and growth. The social and economic objectives of pricing are analyzed. ... More

  7. Indraprastha Rayons, Ramnagar (B) **

    Authors: Kulkarni, G R;

    Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

  8. Mundra Port and Special Economic Zone (MPSEZ)

    Authors: Vaidya, Deepak; Modi, Gopesh;

    Reference No: PSG0107 Pages: 13 Published on: 1, January, 2009

    Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More

  9. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

  10. Zerodha - A Success Story(B)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(B) Pages: 4 Published on: 19, December, 2018

    Abstract: The transparency and consistency of Zerodha provided them mileage and the business model certainly disrupted the Indian brokerage industry. The zero-commission model was successful in attracting consumers and provided tough competition to other brokers. However, competitive advantage coming solely from low pricing may not always be sustainable in the long ... More

  11. Mathematica Limited

    Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

    Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

    Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

  12. Dudhudyog Dairy (C)

    Authors: George, P S;

    Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

    Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

  13. Kalol Taluka Potato Fruit and Vegetable Growers' Cooperative Society Limited, Ahmedabad **

    Authors: Desai, D K; Mathur, D P;

    Reference No: CMA0147 Pages: 13 Published on: 6, November, 1968

    Abstract: The study gives the background structural details of a cold storage unit. It deals with the patterns of utilization of the capacity of the cold storage plant and total expenditure incurred for storing the commodities. It raises the problems as to how to increase the volume of business and make ... More

  14. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

  15. Risk, Mean Variance Analysis and the CAPM

    Authors: Sinha, Sidharth;

    Reference No: F&A0423TEC Pages: 7 Published on: 8, February, 1996

    Abstract: This note discusses portfolio theory and the principles of diversification; the role of market model assumptions in simplifying the portfolio selection problem; and the Capital Asset Pricing Model (CAPM) as an equilibrium condition flowing from portfolio theory. ... More

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