Search results for 'Market Research for'

Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Vora, M N;

Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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Authors: Mehta, S C;

Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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Authors: Sahay, Arvind; Tiwari, Tara; Kamboj, Raj; Palle, Venkata; Sharma, Sharad;

Reference No: MAR0511 Pages: 21 Published on: 31, January, 2020

Abstract: Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down payment of USD 30 million, to be followed by progressive payments of USD 947 million over 10 years. This was the first success ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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Authors: Aggarwal, S C;

Reference No: PROD0057(A) Pages: 12 Published on: 1, January, 1968

Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More

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