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Search results for 'Pricing'

Related Searches: pricing of, Pricing of SP, Pricing of services, pricing strategy, Pricing of (A)

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  1. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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  2. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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  3. Ahmedabad Municipal Transport Service (B)**

    Authors: Paul, S;

    Reference No: ECO0005(B) Pages: 7 Published on: 1, January, 1966

    Abstract: Deals with the AMTS pricing policy. Students are to prepare a proposal for revising its fare policy using the guidelines given in the case. ... More

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  4. Lubol India Limited (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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  5. Lubol India Limited (B)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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  6. Hind Cycles Limited (AR)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0055 Pages: 48 Published on: 1, January, 1974

    Abstract: Discusses the operational problems faced by the first company set up to manufacture complete bicycles in India; illustrates how the pricing policy (to fight competition from imported cycles) and higher wage structure became detrimental to the survival of the company; and brings out the policy of tariff protection and other ... More

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  7. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

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  8. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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  9. Bright Engineering Works (I) **

    Authors: Mote, V L;

    Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

    Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

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  10. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  11. Kamdhenu Dairy (B) *

    Authors: Subramaniam, S;

    Reference No: QM0008(B) Pages: 17 Published on: 1, January, 1966

    Abstract: Attempts to highlight the role of pricing for profit and growth. The social and economic objectives of pricing are analyzed. ... More

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  12. Mathematica Limited

    Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

    Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

    Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

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  13. Discount Coupons at BFL: A Privilege for Shareholders or A Means of Wealth Erosion?

    Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

    Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

    Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

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  14. Indraprastha Rayons, Ramnagar (B) **

    Authors: Kulkarni, G R;

    Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

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