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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Cotton Production and Consumption in India and the World **

    Authors: Desai, D K;

    Reference No: CMA0032TEC Pages: 38 Published on: 20, December, 1966

    Abstract: A technical note to be used before the cases on cotton marketing processing are introduced in the class. ... More

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  2. Marketing Environment for Pesticides in India

    Authors: Desai, D K;

    Reference No: CMA0576TEC Pages: 44 Published on: 1, January, 1983

    Abstract: This note gives a comprehensive view of the marketing environment of pesticides. It deals with production and import of pesticides, supply of pesticides, capacity utilization and pesticides formulation, demand for pesticides, marketing channels, and pesticides market studies. In addition, it gives five case studies of marketing of pesticides in five ... More

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  3. Seed Marketing - A Note

    Authors: Patel, G A;

    Reference No: CMA0484TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More

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  4. Kotis Power Tillers (A)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

    Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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  5. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  6. Paddy Marketing Board - Sri Lanka (A): Financing Paddy Procurement

    Authors: Desai, D K;

    Reference No: CMA0555(A) Pages: 13 Published on: 1, January, 1982

    Abstract: This case deals with the problems of procurement of paddy in a monopsony situation in Sri Lanka when the Paddy Marketing Board (PMB) was the sole agent for procuring paddy from domestic sources and through imports. In the existing system PMB was paying a huge amount as interest. ... More

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  7. Karjad State Cooperative Marketing Federation (KSCMF) **

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

    Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

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  8. Characteristic Features of Marketing of Farm Produce by Producers and Marketing Firms

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0439TEC Pages: 24 Published on: 27, July, 1977

    Abstract: Deals with the need for efficiency in the marketing system, and various factors influencing marketing of agricultural produce at the farm and marketing-firm levels. An attempt is also made to study the ideal marketing system for farm produce and factors causing deviations. ... More

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  9. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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  10. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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  11. Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)

    Authors: Manikutty, S;

    Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

    Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

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  12. Structure of Marketing Channel for Cotton

    Authors: Ranade, C G;

    Reference No: CMA0473TEC Pages: 8 Published on: 20, January, 1979

    Abstract: The note explains two distinct marketing channels in cotton, and poses some questions regarding price spread across the channels. ... More

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  13. Gemini Forest Development Corporation: Marketing of Timru Leaves

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

    Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

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  14. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (B) **

    Authors: George, P S;

    Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

    Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

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