Reference No: MAR0421(B)Pages: 6Published on: 8, June, 2011
Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More
Reference No: MAR0488Pages: 15Published on: 19, January, 2017
Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More
Reference No: MAR0423(A)Pages: 7Published on: 29, March, 2012
Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More
Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: MAR0421(A)Pages: 6Published on: 8, June, 2011
Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More
Reference No: MAR0398Pages: 4Published on: 16, July, 2008
Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More
Reference No: MAR0485Pages: 11Published on: 11, July, 2016
Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
