Register / Login
All
  1. Home
  2. Search results for: 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
  2. Remove This Item Sector: Manufacturing
Clear All
Language
  1. English (30)
State
  1. Goa (1)
  2. Gujarat (6)
  3. Maharashtra (1)
  4. Tamil Nadu (1)
Product Type
  1. Case (55)
  5. Technical Note (7)

Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

per page

  1. Vikas Textiles Limited

    Authors: Verma, Pramod;

    Reference No: P&IR0076 Pages: 8 Published on: 1, January, 1975

    Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More

    Buy Case

  2. Creative Judgement in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0221TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More

    Buy Case

  3. Comfort in Steam

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

    Buy Case

  4. Telerad Private Limited (A) **

    Authors: Aggarwal, S C;

    Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

    Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

    Buy Case

  5. Dainik Bhaskar - Jaipur

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

    Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

    Buy Case

  6. Cinestar Soaps (Private) Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

    Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

    Buy Case

  7. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

    Buy Case

  8. Dredging Corporation of India

    Authors: Raghuram, G; Vohra, Neharika;

    Reference No: PSG0081 Pages: 24 Published on: 26, February, 2001

    Abstract: Dredging Corporation of India (DCI) catered to about 50 percent of the dredging requirements in India, most of which were at the major ports. This market share had dropped from a 95 percent level, over the past few years, due primarily to liberalization and ports moving away from a nomination basis to ... More

    Buy Case

  9. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

    Buy Case

  10. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

    Buy Case

  11. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

    Buy Case

  12. Clearasil

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0175 Pages: 10 Published on: 1, January, 1976

    Abstract: Clearasil is an antipimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More

    Buy Case

  13. Core Parenterals Limited

    Authors: Korwar, Ashok;

    Reference No: IMG0006 Pages: 13 Published on: 25, February, 1994

    Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More

    Buy Case

Items 1 to 15 of 65

per page

My Cart

You have no items
in your shopping cart.

video title

video content