Reference No: F&A0446Pages: 4Published on: 22, September, 1998
Abstract: The case deals with a proposal to be prepared by materials manager for buying a new brand sawing machine, the purchase of which could stop sub-contracting of the cutting operation. To get the budget sanctioned, he has to justify his case before the management with attractive return on such an ... More
Reference No: BP0254Pages: 13Published on: 6, September, 2000
Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More
Reference No: BP0040(A)Pages: 22Published on: 1, January, 1969
Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More
Reference No: MAR0516Pages: 36Published on: 18, January, 2021
Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More
Reference No: MAR0416(B)Pages: 21Published on: 21, September, 2010
Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More
Reference No: MAR0553Pages: 16Published on: 5, June, 2025
Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More
Reference No: MAR0562Pages: 11Published on: 22, September, 2026
Abstract: Gush Beauty, founded by Sheil Jain in 2019, is an Ahmedabad-based direct-to-consumer (D2C) beauty and personal care brand that caters to Gen Z consumers seeking simplicity and innovation. Known for its stackable and multifunctional products, the brand initially received a positive response from customers online. However, rising competition in the ... More
Reference No: COMM0013(B)Pages: 10Published on: 28, May, 2020
Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More
Reference No: MAR0422Pages: 31Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: MAR0538(A)Pages: 19Published on: 12, August, 2024
Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More
Reference No: IS0154Pages: 14Published on: 18, February, 2026
Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More
Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More
