Search results for 'marketing management case stu'

Authors: Roy, Subhadip; Matta, Nikita;

Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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Authors: Narayanaswami, Sundaravalli;

Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

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Authors: Aggarwal, S C;

Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

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Authors: Vora, M N;

Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964

Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More

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Authors: Mehta, S C; Parasuram, A;

Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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