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Search results for 'marketing management cas'

Related Searches: marketing management cases, marketing management case, marketing management case s, marketing management case st, marketing management case stud

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  1. Use of Technology and Beyond: Creating Euroshare for Knowledge Management at Eureka Forbes 2002-2004

    Authors: Verma, Sanjay;

    Reference No: BP0337(B) Pages: 10 Published on: 31, March, 2011

    Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More

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  2. Managing Knowledge of Field Staff: Creating Knowledge Management Processes at Eureka Forbes

    Authors: Verma, Sanjay;

    Reference No: BP0337(A) Pages: 13 Published on: 31, March, 2011

    Abstract: This is the first case from a series of three cases. The case describes situation in Eureka Forbes Ltd. (EFL) which is a 'direct sales' company. EFL is planning to start Knowledge Management (KM) initiatives. The strength of the company is its sales people who work under tremendous performance and ... More

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  3. Marketing Information System at Rustom Mills

    Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

    Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

    Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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  4. Creating a Compelling Data Story - Inside a Search Engine's Ad Sales Strategy

    Authors: Ranganathan, Kavitha;

    Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

    Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

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  5. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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  6. Sonata Chemicals

    Authors: Mehta, Namit;

    Reference No: CISG0064 Pages: 15 Published on: 9, January, 2001

    Abstract: The case on Sonata Chemicals is an example of the state of Information Technology (IT) implementation across various organizations. The case highlights the role of the Marketing Department and its IT needs, such as the development of a Management Information System (MIS) to keep track of its activities, such as ... More

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  7. Innovative Practices for Managing Field Staff Knowledge: KM at Eureka Forbes 2004-2010

    Authors: Verma, Sanjay;

    Reference No: BP0337(C) Pages: 41 Published on: 31, March, 2011

    Abstract: This is the third case from a three cases series. 2004 onwards, Eureka Forbes Ltd. (EFL) took unique initiatives to collect knowledge of its sales people. Various contests were devised and the learning was ploughed back into the organization. It also helped the organization to face various challenges. The challenge now ... More

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  8. Tanjore Cooperative Marketing Federation (C)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0176(C) Pages: 2 Published on: 1, January, 1984

    Abstract: The federation had undertaken a most ambitious programme to distribute a fixed quality of rice at a fixed price to all rice consumers. The case discusses the management information system necessary to make the proposed programme a success. ... More

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  9. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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