Reference No: CMA0780EXPages: 18Published on: 1, January, 2000
Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More
Reference No: BP0230Pages: 7Published on: 1, January, 1992
Abstract: The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms ... More
Reference No: BP0339Pages: 18Published on: 29, April, 2011
Abstract: The case deals with Arihant Retail, a family business firms located at Chennai in Tamil Nadu, India. It is a small scale firm, with a turnover of ` 340 million in 2009-10. Mr. Vishal Surana, the young Chief Executive of Arihant, dreams of making this into a ` 3 billion store by 2015. He has ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: BP0253Pages: 17Published on: 2, March, 2000
Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More
Reference No: BP0102Pages: 7Published on: 1, January, 1977
Abstract: The case traces the life of an individual who runs away from home, is employed as a domestic servant and enters industry. His interactions with top management and two different types of personnel managers, and his emergence and eclipse as a trade union leader are traced. ... More
Reference No: CIIE0032Pages: 19Published on: 11, April, 2025
Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More
Reference No: BP0144(I)Pages: 38Published on: 1, January, 1983
Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More
Reference No: CMA0041Pages: 11Published on: 1, January, 1965
Abstract: The farmers of a village under comm area of a canal irrigation project discuss the problems concerned with utilization of canal water need for efficient planning and water management. ... More
