Reference No: PSG0149Pages: 19Published on: 10, June, 2026
Abstract: The case describes the journey of the Buddha Fellowship, a program designed to encourage entrepreneurship in the development sector. Although the supporting organization is
rooted in the traditional development (non-governmental organization) sector, it seeks to foster for-profit social enterprises as a market-based approach to addressing development
challenges. The case traces ... More
Reference No: CIIE0015Pages: 22Published on: 13, August, 2019
Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More
Reference No: MAR0546Pages: 23Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Reference No: CIIE0043Pages: 7Published on: 28, July, 2026
Abstract: Abhay Kulkarni, Deepak Anand, and Sudhir Deshpande co-founded MediVault Informatics in 2019, and onboarded a fourth-co-founder, Suraj Garg in 2022. Before founding the healthtech venture, they had been co-workers and friends at a data analytics firm. Over the next few years, MI expanded its technology and client portfolio, raised external funding and ... More
Reference No: CIIE0032(A)Pages: 19Published on: 11, April, 2025
Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More
Reference No: CIIE0019Pages: 14Published on: 28, August, 2020
Abstract: Medical record technology has come a long way from paper-based medical records to Electronic Health Records (EHR). EHRs, if adopted successfully, provide tremendous potential to improve healthcare outcomes across the country. However, they come with a unique set of risks that need to be understood before venturing into the space. ... More
Reference No: CIIE0013Pages: 15Published on: 22, March, 2019
Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: CIIE0022Pages: 13Published on: 14, December, 2020
Abstract: In 2014, Vishal Singhi, a young entrepreneur, established Enrich Development Private Limited (EDPL). EDPL is a small skill Development consulting firm based out of Jaipur, India. EDPL provided consultancy services to third-party agencies to acquire, implement and evaluate the Skill Development projects sponsored by the Government of India. EDPL's founder realized ... More
Reference No: CIIE0024Pages: 16Published on: 11, May, 2022
Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More
Reference No: BP0384Pages: 18Published on: 12, May, 2015
Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More
Reference No: PROD0321Pages: 16Published on: 6, March, 2020
Abstract: Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, ... More
Reference No: CIIE0040Pages: 7Published on: 18, June, 2026
Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More
Reference No: CIIE0029Pages: 17Published on: 5, December, 2024
Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More
