In 2014, Vishal Singhi, a young entrepreneur, established Enrich Development Private Limited (EDPL). EDPL is a small skill Development consulting firm based out of Jaipur, India. EDPL provided consultancy services to third-party agencies to acquire, implement and evaluate the Skill Development projects sponsored by the Government of India. EDPL's founder realized that there were higher margins in project implementation i.e training students and helping them with placements, than providing consultancy for it, and thus EDPL ventured into project implementation. EDPL soon received initial success by forging alliances with several agencies and securing significant projects. Project implementation required high investment which resulted in working capital issues for EDPL. By 2016, EDPL was running low on cash and had no liquid assets. Reconciled with a critical situation, the founder of EDPL was contemplating whether to stop operations, take only consulting projects, or take the risk of starting the next, highly profitable implementation project.