Medical record technology has come a long way from paper-based medical records to Electronic Health Records (EHR). EHRs, if adopted successfully, provide tremendous potential to improve healthcare outcomes across the country. However, they come with a unique set of risks that need to be understood before venturing into the space. Medical data is often highly unstructured, patient-specific and sensitive, and any system that stores or processes this data is subject to multiple standards. The case delves into the environment surrounding EHRs across countries that have successfully adopted EHR systems, besides examining behavioural and attitudinal aspects of the key stakeholders—patients and healthcare professionals. The case presents the reader with an opportunity to develop and modify business models aimed at different customer segments.