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  • Authors: Mehta, S C

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  1. Value Analysis

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0041TEC Pages: 9 Published on: 1, January, 1964

    Abstract: Concepts of value analysis and their applications in the area of purchasing are discribed. ... More

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  2. Spencer Chemical Company**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0045 Pages: 5 Published on: 1, January, 1964

    Abstract: Discusses procurement of imported raw material from Russia, and problems of source of supply. ... More

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  3. The State Trading Corporation of India**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0046 Pages: 10 Published on: 1, January, 1965

    Abstract: A discussion of the operations of the State Trading Corporation in India and how far they affect the purchasing practices of Indian companies. ... More

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  4. Victory Textile Mills Limited**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0047 Pages: 4 Published on: 1, January, 1965

    Abstract: Involves forecasting requirements of scarce items and their purchase from the open market. ... More

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  5. Problems in Pricing of Ethical Drugs

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0054 Pages: 9 Published on: 1, January, 1967

    Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More

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  6. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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  7. National Machinery Distributors (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

    Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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  8. Market Research Corporation (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

    Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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  9. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

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  10. Marketing Research Services (Private) Limited (D)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

    Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

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  11. Ahmedabad Supermarket

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

    Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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  12. Suryodaya Private Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

    Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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  13. Modern Bakeries (India) Limited, Ahmedabad (B)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0071 Pages: 15 Published on: 1, January, 1968

    Abstract: The case involves the students in a realistic situation wherein they have to understand the consumption behaviour and buying pattern of the consumers with regard to bread, and develop a distribution plan for a large public sector bakery set up in Ahmedabad, keeping fully in view the types of retail ... More

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  14. Concepts in Product Planning and Strategy

    Authors: Mehta, S C;

    Reference No: MAR0082TEC Pages: 28 Published on: 1, January, 1969

    Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, newproduct life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More

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  15. Insurance Buying: A Study in Behaviour --

    Authors: Mehta, S C;

    Reference No: MAR0083 Pages: 3 Published on: 1, January, 1969

    Abstract: The case presents a research problem and expects the student to formulate a questionnaire for use by field investigators in a survey. Three different groups of respondents are expected to be covered: 1) recent first time purchasers, 2) repeat purchasers, and 3) purchasers who had bought insurance but have now discontinued for various ... More

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