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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0175 Pages: 7 Published on: 5, September, 1969

Abstract: The case has been used to illustrate the optimal use of working capital resources, preparation of cash budget and the effect of inventory-keeping on the balance- sheet. It also provides a basis for the calculation of working capital requirements and scheduling of mill operations. ... More

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Authors: Gupta, V K;

Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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Authors: Gupta, V K;

Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0193 Pages: 7 Published on: 10, February, 1970

Abstract: The case deals with the problem of levy on rice millers and its effect on their performance. ... More

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Authors: Gupta, V K; Mathur D.P.;

Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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Authors: Gupta, V K; Bhatnagar, G S;

Reference No: CMA0198 Pages: 7 Published on: 11, December, 1970

Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More

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Authors: Gupta, V K; Bhatnagar, G S;

Reference No: CMA0199 Pages: 5 Published on: 11, December, 1970

Abstract: The case is about leadership roles. It deals with a social situation where a village leader tries to influence drinking habits in a section of a community. While the leader is an acknowledged leader plays a functional role in agricultural economic activities, he is unable to influence a section of ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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Authors: Gopalaswamy, T P; Gupta, V K;

Reference No: CMA0203 Pages: 4 Published on: 18, November, 1970

Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More

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Authors: Gupta, V.K.; Gopalaswamy, T P;

Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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