Register / Login
All
  1. Home
  2. Catalog Advanced Search
  3. Results

Catalog Advanced Search

23 item(s) were found using the following search criteria
  • Authors: Vyas, Preeta H

Don't see what you're looking for? Modify your search

per page

  1. Jeevika: Livelihood Security Project

    Authors: Vyas, Preeta H;

    Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008

    Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More

    Buy Case

  2. Industrial Belts (India) Limited (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(A) Pages: 17 Published on: 1, January, 1981

    Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More

    Buy Case

  3. Industrial Belts (India) Limited (B)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

    Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

    Buy Case

  4. MMTC Limited: 1992 (A)

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0302(A) Pages: 18 Published on: 17, November, 1994

    Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More

    Buy Case

  5. MMTC Limited: 1992 (B)

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0302(B) Pages: 6 Published on: 1, January, 1994

    Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More

    Buy Case

  6. Britannia Khao World Cup Jao (A)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

    Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

    Buy Case

  7. Britannia Khao World Cup Jao (B)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(B) Pages: 1 Published on: 1, January, 2000

    Buy Case

  8. Core Healthcare Limited (A)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

    Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

    Buy Case

  9. Core Healthcare Limited (B)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(B) Pages: 2 Published on: 14, December, 2000

    Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More

    Buy Case

  10. Product Design Experience of Symphony (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

    Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

    Buy Case

  11. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

    Buy Case

  12. Reliance Infocomm - Reliance India Mobile (RIM)

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0357 Pages: 13 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other telecom companies that utilize either GSM or CDMA technology, Reliance Infocomm must decide ... More

    Buy Case

  13. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

    Buy Case

  14. Lotus Thread Company Limited (E)

    Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

    Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

    Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

    Buy Case

Items 1 to 15 of 23

per page

My Cart

You have no items
in your shopping cart.

video title

video content