Most Popular cases

Authors: Cohen, A R;

Reference No: OB0003(A) Pages: 7 Published on: 1, January, 1964

Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Borden, Neil H;

Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pruthi, S P S;

Reference No: ECO0024 Pages: 12 Published on: 1, January, 1964

Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing Agency ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Goyal, R C;

Reference No: P&IR0060(B) Pages: 2 Published on: 1, January, 1964

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pruthi, S P S;

Reference No: ECO0026 Pages: 10 Published on: 1, January, 1965

Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Reynolds, J;

Reference No: BP0008 Pages: 9 Published on: 1, January, 1965

Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Grigori, P; Kuchhal, S C;

Reference No: F&A0042 Pages: 5 Published on: 1, January, 1965

Abstract: Pertains to a talk delivered on 15th April 1964 at Bombay by Mr Grigori P, Joint Managing Director of Voltas Limited. This was part of a lecture series on "Financial Management" jointly organized by the Bombay Management Association and the Western India Regional Council of the Institute of Chartered Accountants of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0036(B) Pages: 9 Published on: 1, January, 1965

Abstract: The case deals with the evolution of the advertising department of the company. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Narayanan, A V S; Halse, Michael;

Reference No: CMA0034 Pages: 13 Published on: 1, January, 1965

Abstract: It discusses the remedial measures to step up the utilization of short-term funds for productive purposes under the package scheme. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pathak, H N;

Reference No: ECO0096 Pages: 6 Published on: 1, January, 1966

Abstract: Describes how the traditional faith of a community interferes with investment criteria. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Goyal, R C;

Reference No: OB0127 Pages: 5 Published on: 1, January, 1966

Abstract: The note traces the growth of Industrial workforce and trade union in India. It was used in the class as basis for discussion. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Vora, M N;

Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+