Reference No: MAR0103Pages: 17Published on: 1, January, 1973
Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More
Reference No: F&A0193(A)Pages: 19 Published on: 1, January, 1973
Abstract: Highlights issues relating to the development and use of standards for planning and control. Certain statistical approaches to the development of standards, acceptable to both superiors and subordinates, are detailed. ... More
Reference No: F&A0210Pages: 6 Published on: 1, January, 1973
Abstract: An engineering company is trying to prepare proforma financial statements, using ten months' actual and two months' estimated transactions as base year data. A comprehensive list of projected transactions is given for the budget year and the effect of these transactions has to be determined. ... More
Reference No: F&A0184(A)Pages: 8 Published on: 1, January, 1973
Abstract: Traces the development of a company that has become one of the leading engineering industries in India. The various strategies adopted in the past by the company have been reviewed. Facilitates discussion of the evaluation policies and strategies pursued by the company. ... More
Reference No: F&A0201Pages: 3 Published on: 1, January, 1973
Abstract: An owner- manager of a small business wants financial statements prepared as his firm grows from an auto service and repair workshop into a dealership. The case focuses on the information required to prepare financial statements. ... More
Reference No: ECO0160Pages: 8Published on: 1, January, 1973
Abstract: Discusses the problem of improving the pricing system for movies to be tackled by the cultural committee of the National Institute of communication Mahmedabad, The committee's basic objective in to provide best possible programmers to the institute's community. Therefore, the pricing system is to be decided from different alternatives in ... More
Reference No: F&A0191Pages: 10 Published on: 1, January, 1973
Abstract: The top management of Anuradha Private Limited was considering whether they should liberalize their credit policy for the sale of diesel sets (engine and pump) on lines similar to the credit scheme recently announced by their competitor Gupta Engineering Limited. The case involves the use of the probability theory. It ... More
Reference No: CMA0226(B)Pages: 16Published on: 22, January, 1973
Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More
Reference No: CMA0253Pages: 21Published on: 6, February, 1973
Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More
Reference No: CMA0250Pages: 5Published on: 6, February, 1973
Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More
Reference No: CMA0247Pages: 15Published on: 7, February, 1973
Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More
Reference No: CMA0246Pages: 11Published on: 7, February, 1973
Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More
Reference No: CMA0258Pages: 7Published on: 6, December, 1973
Abstract: In this case the credit needs of an agricultural farm, interested in modernization and mechanization, are studied. After giving details of the credit needs under different heads, this case raises the question of financing the firm and its credit-worthiness. ... More
Reference No: CMA0256Pages: 5Published on: 6, December, 1973
Abstract: In this case a bank managers experiences in financing farmers for agricultural production are studied. The case also poses the problem of scrutinizing loan applications supervising farm-finance operations of the bank. ... More
