Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: PROD0073(A)Pages: 10Published on: 1, January, 1969
Abstract: The case highlights the way a company could use to its advantage a new technology for fighting recession. How this company succeeded in procuring export orders in the face of stiff competition is discussed. It also illustrates how a company can meet time limits by using its technological strength. The ... More
Reference No: BP0027Pages: 17Published on: 1, January, 1969
Abstract: A large textile company is considering whether to enter into the manufacture of readymade garments as a few competitiors have already done. The case also presents several alternative arragements by which the company could distribute readymade garments without manufactring garments themselves. ... More
Reference No: P&IR0028Pages: 12 Published on: 1, January, 1969
Abstract: Union-management problems arise following the introduction of a grievance settlement procedure, even though it was done in pursuance of government policy and according to the rules laid down by the tripartite Indian Labour Conference. ... More
Reference No: P&IR0077(F)Pages: 9Published on: 1, January, 1969
Abstract: Cases (E) P&IR0079(E) and (F) are about disciplinary action. Case (E) P&IR0079(E) provides the chargesheet, written reply, and necessary background for discussing and analyzing the procedure used for conducting the disciplinary enquiry. After Case (E) P&IR0079(E) has been discussed, Case (F), Part I, which ... More
Reference No: F&A0120Pages: 8 Published on: 1, January, 1969
Abstract: The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation ... More
Reference No: CMA0112Pages: 2Published on: 1, January, 1969
Abstract: Deals with administrative relationships between an official and a business cooperative organization. Discusses how formally structured relationships change and how informal relationships develop, shows the conflict that arises out of formal and informal relationships. ... More
Reference No: P&IR0026(C)Pages: 2Published on: 1, January, 1969
Abstract: Cases (B) P&IR0026(B) and (C) P&IR0026(C) are about fixation of working hours and workload and payment of overtime for the technical supervisory staff. They also lead to an examination of some aspects of bureaucracy in the organization. Case (C) P&IR0026(C) is given for discussion ... More
Reference No: F&A0149Pages: 17Published on: 1, January, 1969
Abstract: Brings out the initial problems in establishing a factory; helps in analyzing the technical feasibility and other aspects relating to establishing a business; and provides an opportunity to discuss the importance of strategic planning and its implementation. ... More
Reference No: P&IR0078(D)Pages: 5 Published on: 1, January, 1969
Abstract: Case (C) P&IR0078(C) describes the union strategy of pressurizing the management, and the management's counter strategy to eliminate the union's influence upon the workers. The workers ultimately change their loyalty in favour of the management. Case (D) describes how the management concludes an agreement with the workers' representatives, ... More
Reference No: F&A0069Pages: 14 Published on: 1, January, 1969
Abstract: The management determines their costing system's suitability for their foundry operation so that they can determine the price they should pay for buying castings from outside sources. Costing information is also required for fixing the selling prices of the end- products. The case provides material for discussing the relevant costs ... More
