Reference No: MAR0423(D)Pages: 21Published on: 29, March, 2012
Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More
Reference No: MAR0423(B)Pages: 27Published on: 29, March, 2012
Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More
Reference No: MAR0423(C)Pages: 26Published on: 29, March, 2012
Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More
Reference No: MAR0423(A)Pages: 7Published on: 29, March, 2012
Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More
Reference No: MAR0424Pages: 20Published on: 15, May, 2012
Abstract: Incorporated on September 15, 2003, Uttar Gujarat VIJ Company Limited had become an outstanding electricity company engaged in distribution and retail supply of electricity to various parts of Gujarat and in certain areas outside Gujarat. The case examines further scope for utility performance and cost management in electricity retailing and distribution. The ... More
Reference No: RJMC0020Pages: 15Published on: 21, May, 2012
Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More
Reference No: RJMC0022Pages: 18Published on: 13, June, 2012
Abstract: The Commissionerate of Higher Education had motivated 55 science colleges to take up the Soil Health Card Project, a project of the Agriculture Department, under which 740,000 soil samples were tested in 2010. In 2011, there was a delay in obtaining approvals. The Commissionerate took some remedial steps and is about to obtain an ... More
Reference No: RJMC0021Pages: 16Published on: 13, June, 2012
Abstract: The Chief Executive Officer of SCOPE (Society for Creation of Opportunity through Proficiency in English) has to decide which of two models, a public-private partnership model which trained interested youth in the language and certified them, or an Only Assessment Scheme, which only tested and certified candidates, needed to receive ... More
Reference No: RJMC0023Pages: 5Published on: 18, June, 2012
Abstract: The State Innovation & Research Foundation, Solapur (SIRF) was a voluntary network of 300 government primary school teachers, established in 2006 as a platform for innovative teachers. In 2012, after organizing a successful conference, the Secretary felt that the time had come to expand and scale up operations. However, funding was a major constraint, ... More
Reference No: CMHS0014(B)Pages: 12Published on: 22, June, 2012
Abstract: The increasing load on CMC hospital services over the years and its consequences on service quality has been a matter of great concern to Dr Suranjan Bhattacharji, the Director of CMC Hospital, Vellore. The hospital resources were getting stretched beyond limits in order to cope with the demand for services. ... More
