Most Popular cases

Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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Authors: Bhattacharya, C D;

Reference No: F&A0331 Pages: 3 Published on: 1, January, 1979

Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More

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Authors: Murthy, K R S;

Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

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Authors: Gupta, Tirath; Mohan, Deepinder;

Reference No: CMA0488 Pages: 17 Published on: 1, January, 1979

Abstract: The case opens by highlighting that over 2,27,000 hectares or 59 per cent of the total forest land in Tripura supports less than twenty trees per hectare and is, thus, utilized. The Tripura Forest Development and Plantations Corporation has prepared a project to place 5,200 hectares of this land under intensive management. The ... More

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Authors: Seetharaman, S P;

Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

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