Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: OB0045Pages: 8 Published on: 1, January, 1979
Abstract: The personnel manager of a recently?formed handloom development corporation introduces a format and procedures for the annual performance reporting of the corporation's employees. The corporation's managing director wants to know how the performance assessment system can be improved for monitoring output and spending more effectively. ... More
Reference No: CMA0504Pages: 9Published on: 1, January, 1979
Abstract: Considerable forest lands have been deforested in the last couple of decades for various reasons. One of the most important causes of depletion has been unauthorized cultivation by local people. Periodically, considering the urgency of distribution of land to landless people, the government has been regularizing such encroachments. But, at ... More
Reference No: F&A0321Pages: 4 Published on: 1, January, 1979
Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More
Reference No: CMA0470Pages: 5Published on: 20, January, 1979
Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More
Reference No: CMA0480Pages: 33Published on: 4, July, 1979
Abstract: Highlights the problems in dairy at aggregate level. Gives information on growth of industry, present status, and future plans. The function of dairy cooperatives and their operation has been discussed in detail. It draws specific attention to utilization of sheep and goat milk. The problem of non-economic value of solid ... More
Reference No: CMA0479Pages: 12Published on: 4, July, 1979
Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More
Reference No: CMA0476Pages: 5Published on: 9, July, 1979
Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More
Reference No: CMA0477Pages: 6Published on: 9, July, 1979
Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More
