Most Popular cases

Authors: Mohan, Manendra;

Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

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Authors: Ramamurthy, B; Govindarajan, V;

Reference No: F&A0332 Pages: 6 Published on: 1, January, 1979

Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More

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Authors: Patel, Nitin R;

Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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Authors: Singh, Amarjeet; Gupta, V K;

Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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Authors: Mittal, B L;

Reference No: PSG0027(B) Pages: 3 Published on: 1, January, 1979

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Authors: Menon, C D;

Reference No: BP0139 Pages: 7 Published on: 1, January, 1979

Abstract: The bio-data of three students who were interviewed for the position of management trainee (non-technical) are provided for reading before hearing a tape-recording of the interviews. ... More

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Authors: Kulkarni, G R;

Reference No: BP0155 Pages: 6 Published on: 1, January, 1979

Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More

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