Most Popular cases

Authors: Murty, A G K;

Reference No: CMA0158 Pages: 5 Published on: 6, November, 1968

Abstract: The case deals with three factors 1) VLI's concept of his work, 2) the VLI's place in the village structure in which he works, and 3) his place in the ICD structure as a final implementor. ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0155(B) Pages: 2 Published on: 6, November, 1968

Abstract: This text details the pressures under which the PO is working. It shows factors like massiveness of the project, its wide geographic coverage combined with low budget, affecting his efficiency. It further shows that the manner in which the delegation of job has been made to two officers immediately under ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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Authors: Patel, S M;

Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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Authors: Madappa, P P; Malya, M Meenakshi;

Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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Authors: Malya, M Meenakshi; Madappa, P P;

Reference No: CMA0170(C) Pages: 7 Published on: 21, March, 1969

Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More

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Authors: Malya, M Meenakshi; Madappa, P P;

Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969

Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More

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Authors: Malya, M Meenakshi; Madappa, P P;

Reference No: CMA0170(D) Pages: 5 Published on: 21, March, 1969

Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More

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Authors: Malya, M Meenakshi; Madappa, P P;

Reference No: CMA0170(B) Pages: 4 Published on: 21, March, 1969

Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More

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Authors: Patel, S M; Patel, K.V.;

Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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Authors: Kothari, K B; Patel, K V;

Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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Authors: Gupta, V K;

Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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