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Most Popular cases

List of Most Popular Cases

  1. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

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  2. Southern Chemicals and Pharmaceuticals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

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  3. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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  4. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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  5. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  6. Steel Authority of India Limited: A Public Sector Holding Company (A & B condensed)

    Authors: Murthy, K R S;

    Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

    Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

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  7. Viking Limited

    Authors: Ramamurthy, B; Govindarajan, V;

    Reference No: F&A0332 Pages: 6 Published on: 1, January, 1979

    Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More

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  8. Demand for Cotton Textiles

    Authors: Gupta, G S;

    Reference No: ECO0263 Pages: 10 Published on: 1, January, 1979

    Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More

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  9. Bharat Lights**

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

    Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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  10. Arvind Hunt the Word Contest**

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

    Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

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