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Most Popular cases

List of Most Popular Cases

  1. Universal Publishers

    Authors: Bhattacharya, C D;

    Reference No: F&A0331 Pages: 3 Published on: 1, January, 1979

    Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More

  2. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

  3. SPHDC: Discounting for Stock Clearance

    Authors: Balakrishnan, K;

    Reference No: F&A0321 Pages: 4 Published on: 1, January, 1979

    Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More

  4. The Case of the Dying Fish

    Authors: Gopalkrishnan, C; Rao, Sreenivas S;

    Reference No: BP0143 Pages: 16 Published on: 1, January, 1979

    Abstract: Zuari Agro Chemicals Limited, designed, engineered, and constructed by one of the most experienced engineering organizations in the world, and employing the most modern technology for producing chemical fertilizers, faced a closure threat immediately after a few months of starting operations when the effluent discharged by the plant, polluted water ... More

  5. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

  6. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

  7. Weigh Master Company Limited

    Authors: Arul, M J;

    Reference No: OB0061 Pages: 6 Published on: 1, January, 1979

    Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More

  8. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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