Reference No: CMA0174Pages: 12Published on: 29, July, 1969
Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More
Reference No: CMA0166Pages: 12Published on: 19, April, 1969
Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More
Reference No: CMA0167Pages: 12Published on: 19, April, 1969
Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More
Reference No: CMA0170(C)Pages: 7Published on: 21, March, 1969
Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More
Reference No: CMA0170(A)Pages: 3Published on: 21, March, 1969
Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More
Reference No: CMA0170(D)Pages: 5Published on: 21, March, 1969
Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More
Reference No: CMA0170(B)Pages: 4Published on: 21, March, 1969
Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More
Reference No: CMA0169Pages: 10Published on: 21, March, 1969
Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More
Reference No: CMA0165Pages: 11Published on: 21, January, 1969
Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More
Reference No: BP0040(A)Pages: 22Published on: 1, January, 1969
Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More
Reference No: F&A0116Pages: 6 Published on: 1, January, 1969
Abstract: Deals with the problems involved in formulating and implementing budgets for repairs and maintenance. The main issues are 1) alternative ways of classification of R&M costs say, into minor and major, routine and non routine, preventive and curative, etc. 2) the criteria for such classifications, and 3) the utility of such classifications ... More
Reference No: PROD0073(A)Pages: 10Published on: 1, January, 1969
Abstract: The case highlights the way a company could use to its advantage a new technology for fighting recession. How this company succeeded in procuring export orders in the face of stiff competition is discussed. It also illustrates how a company can meet time limits by using its technological strength. The ... More
Reference No: OB0018Pages: 15Published on: 1, January, 1969
Abstract: The case situation is intended to bring out three primary processes: a) the group process, e.g. how groups are formed??criteria, choices, goals, etc, b) the intergroup phenomenon, e.g. dominance, power, sources of conflict, etc and c) given (a) and (b), how is the choice of a leader ... More
