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Most Popular cases

List of Most Popular Cases

  1. Structural Reorganization in Agricultural Financing of the ABC Bank

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0760 Pages: 5 Published on: 1, January, 1997

    Abstract: This case discusses a change in organizational structure of the Agricultural Finance Department of ABC Bank to highlight how it has helped in streamlining the operations. Issues such as more autonomy and decentralization, thrust, on new product development by the officials, etc. are emphasized. ... More

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  2. Ralegaon-Siddi Watershed Project

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0776 Pages: 12 Published on: 1, January, 1997

    Abstract: This case is on formulation and implementation of an area based project. It discusses the problems of the area, strategy, and organization of the project, investment components and financing, and benefits of the project. The case raises questions for discussion on a) concepts of watershed and technical change for the ... More

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  3. Rural Credit Innovation of ABC Bank: A Case of Integrated Produce Marketing Loan for Tobacco (IMP-T)

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0763 Pages: 6 Published on: 1, January, 1997

    Abstract: The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation ... More

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  4. Jurong Shipyard Limited

    Authors: Raghuram, G; Kothari, Anupama;

    Reference No: PSG0073 Pages: 15 Published on: 20, May, 1997

    Abstract: This case focuses on the expansion decision of a Singapore based shipyard, Jurong Shipyard Limited (JSL). While exploring the options of expansion of facilities, JSL found three choices emerging. Firstly, the company could construct a new graving dockyard. Secondly, it could opt for building a new floating dockyard. Thirdly, it ... More

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  5. Madura Accessories

    Authors: Raghuram, G; Nilakantan, S;

    Reference No: PROD0238 Pages: 12 Published on: 3, July, 1997

    Abstract: Madura Accessories (MA), a division of Coats Viyella India Limited, was in the tailoring accessories business. MA had sales of Rs 75 crore with a profit before interest and tax of Rs 9 crore. MA supplies interlinings, zips, needles, etc. This case focuses on the supply chain management of the interline business ... More

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  6. The Great Eastern Shipping Company

    Authors: Dixit, M R; Raghuram, G;

    Reference No: BP0247 Pages: 37 Published on: 1, August, 1997

    Abstract: Great Eastern Shipping Company (GESCO) was the second largest Indian shipping company, operating 48 ships. During 1994-95, GESCO had a turnover of Rs. 824.67 crore. The company had more than tripled its turnover over the previous five years. With the changing economic environment and increasing competition, the company was considering strategies for ... More

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  7. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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  8. Times of India: Using Information Technology for Competitive Advantage

    Authors: Bhatnagar, S C; Ranganathan, C;

    Reference No: CISG0044 Pages: 22 Published on: 9, October, 1997

    Abstract: This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement ... More

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