Abstract
This case highlights the failure of top-down approach as well as the product not matching the actual needs of the farmer-borrower. Rigid and centralized decision-making process, developing product alien to farmers, etc. are some of the issues discussed in the case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0761 |
| Title | ABC Bank Credit for Farmers |
| Pages | 5 |
| Published on | Jan 1, 1997 |
| Year of Event | 1989-1990 |
| Authors | Bhattacharrjee, Surendra; Desai, Bhupat M; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Organizational Behaviour, Strategic Management |
| Sector | Banking Finance Insurance (BFI) |
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