Madura Accessories

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Abstract

Madura Accessories (MA), a division of Coats Viyella India Limited, was in the tailoring accessories business. MA had sales of Rs 75 crore with a profit before interest and tax of Rs 9 crore. MA supplies interlinings, zips, needles, etc. This case focuses on the supply chain management of the interline business that accounts for over 50 per cent of the MA turnover. Given the ballooning interest costs, and other problems associated with the supply chain, MA was evaluating a proposal for a more streamlined supply chain.

Additional Information

Product Type Case
Reference No. PROD0238
Title Madura Accessories
Pages 12
Published on Jul 3, 1997
Year of Event 1996
Authors Raghuram, G; Nilakantan, S;
Area Production Management (PROD)
Discipline Operations Management
Sector Manufacturing
Keywords Supply Chain Management, Distribution Network Design, Logistics, Outsourcing
Country India
State Karnataka
City Bangalore

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