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Most Popular cases

List of Most Popular Cases

  1. Structure, Process and Styles: Managing a Forest Corporation

    Authors: Misra, D N; Bhatt, Anil;

    Reference No: BP0166 Pages: 10 Published on: 1, January, 1979

    Abstract: Discusses the gap between the prescribed structures and the actual processes taking place in a government undertaking, and the styles adopted by the principal actors to respond to this anomaly. Also raises questions about the consequences of such a gap for the individuals concerned and the system of government corporation. ... More

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  2. Gujarat Industrial Distributors (C)**

    Authors: Mohan, Manendra;

    Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

    Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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  3. Project for Coffee and Rubber Plantations in Kalyan State: India

    Authors: Gupta, Tirath;

    Reference No: CMA0489 Pages: 12 Published on: 1, January, 1979

    Abstract: The case is based on an on-going project for raising coffee and rubber plantations over 8,000 hectares in one of the states in North-Eastern India. Besides others, the major objective of the project is to wean the shifting cultivators away from their age old profession which is considered to be socially ... More

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  4. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  5. Extending Gujarat's Tree Cover: Propagation of Social Forestry

    Authors: Thomas, Philip S;

    Reference No: CMA0506 Pages: 27 Published on: 1, January, 1979

    Abstract: This case describes the 1979 status of "social forestry" activities in the state of Gujarat with particular emphasis on the jurisdiction of Ahmedabad Extension Circle. The social forestry activities considered are those in no-tribal, non-forest areas, viz. roadside and canal bank plantations, village woodlots, private tree farms, institutional premises, and botanical ... More

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  6. LMP Precision Engineering Company

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0251 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the situation where the company is contemplating change in its distribution structure. At present, the company is distributing drilling rigs through Greaves Cotton. The chairman feels that Greaves Cotton is performing only a minor role and, hence, is thinking of shifting over to the company's own ... More

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  7. Yarn Purchase at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

    Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

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  8. Multipurpose Worker Scheme: A Study of Pilot Implementation in Channi PHC

    Authors: Maru, Rushikesh M; Murthy, Nirmala; Satia, J K;

    Reference No: PSG0002 Pages: 18 Published on: 1, January, 1979

    Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More

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  9. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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