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Most Popular cases

List of Most Popular Cases

  1. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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  2. Indian Aluminium Limited **

    Authors: Varshneya, K L;

    Reference No: F&A0182 Pages: 16 Published on: 1, January, 1972

    Abstract: Deals with project appraisal for capital participation and provision of funds by a bank, and evaluation of assumptions on which forecasts are used. ... More

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  3. Financing Seed Production Project **

    Authors: Desai, D K;

    Reference No: CMA0215 Pages: 8 Published on: 15, February, 1972

    Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More

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  4. Larsen and Toubro Limited (B)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(B) Pages: 13 Published on: 1, January, 1973

    Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More

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  5. Sharma Founders and Engineers **

    Authors: Shah, B G; Roy, S;

    Reference No: F&A0232 Pages: 18 Published on: 1, January, 1973

    Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pitfurnace processes. The case describes how the unit is faced with a ... More

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  6. Formac Limited (A) **

    Authors: Varshneya, K L;

    Reference No: F&A0184(A) Pages: 8 Published on: 1, January, 1973

    Abstract: Traces the development of a company that has become one of the leading engineering industries in India. The various strategies adopted in the past by the company have been reviewed. Facilitates discussion of the evaluation policies and strategies pursued by the company. ... More

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  7. Larsen and Toubro Limited (C)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(C) Pages: 8 Published on: 1, January, 1973

    Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More

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  8. Chemical Industry's Research Organization

    Authors: Rao, Sreenivas S; Rane, N R;

    Reference No: BP0051 Pages: 14 Published on: 1, January, 1973

    Abstract: Mr. Mahadevan, CIROs purchase manager, has to select a copying machine out of thirteen machines available in the market. Three companies offer four different models each, and one company offers only one model. The emphasis in the analysis will be on determining the demand for work to be done by ... More

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  9. Western Textile Mills Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0189 Pages: 29 Published on: 1, January, 1973

    Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic longrange system for the company is described. ... More

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  10. Indian Oxygen Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0239 Pages: 13 Published on: 1, January, 1974

    Abstract: The company changes its structure from a functional setup to a profit responsible product group setup so that top management can devote more time to future company policies. The case brings up issues relating to design considerations in structural reorganization in the context of the organization's variables and environmental factors. ... More

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  11. Polychem Limited**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0052 Pages: 17 Published on: 1, January, 1974

    Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More

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  12. Quasar Corporation (B)

    Authors: Saleem, P A;

    Reference No: MAR0130(B) Pages: 5 Published on: 1, January, 1974

    Abstract: Case (B) suggests a formula for compensation structure, including commissions for salesmen. ... More

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  13. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  14. National Rayon Corporation Limited (AR)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0049(A) Pages: 13 Published on: 1, January, 1974

    Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More

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  15. Market Segmentation for Razor Blades**

    Authors: Vora, M N;

    Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

    Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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