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Most Popular cases

List of Most Popular Cases

  1. Shakti Breweries

    Authors: Mehta, S C;

    Reference No: MAR0100 Pages: 19 Published on: 1, January, 1972

    Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More

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  2. Supreme Confectioners Limited

    Authors: Camillus, J C; Thomas, Philip S;

    Reference No: F&A0153 Pages: 13 Published on: 1, January, 1972

    Abstract: This case focuses on the organizational structure and procedural measures adopted by an organization seeking to diversify its product line. ... More

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  3. Financing Seed Production Project **

    Authors: Desai, D K;

    Reference No: CMA0215 Pages: 8 Published on: 15, February, 1972

    Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More

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  4. Western Textile Mills Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0189 Pages: 29 Published on: 1, January, 1973

    Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic longrange system for the company is described. ... More

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  5. Larsen and Toubro Limited (B)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(B) Pages: 13 Published on: 1, January, 1973

    Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More

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  6. Sharma Founders and Engineers **

    Authors: Shah, B G; Roy, S;

    Reference No: F&A0232 Pages: 18 Published on: 1, January, 1973

    Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pitfurnace processes. The case describes how the unit is faced with a ... More

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  7. Formac Limited (A) **

    Authors: Varshneya, K L;

    Reference No: F&A0184(A) Pages: 8 Published on: 1, January, 1973

    Abstract: Traces the development of a company that has become one of the leading engineering industries in India. The various strategies adopted in the past by the company have been reviewed. Facilitates discussion of the evaluation policies and strategies pursued by the company. ... More

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  8. Larsen and Toubro Limited (C)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(C) Pages: 8 Published on: 1, January, 1973

    Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More

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  9. Chemical Industry's Research Organization

    Authors: Rao, Sreenivas S; Rane, N R;

    Reference No: BP0051 Pages: 14 Published on: 1, January, 1973

    Abstract: Mr. Mahadevan, CIROs purchase manager, has to select a copying machine out of thirteen machines available in the market. Three companies offer four different models each, and one company offers only one model. The emphasis in the analysis will be on determining the demand for work to be done by ... More

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  10. CBK: Neelam Industries **

    Authors: Rao, T V;

    Reference No: OB0012 Pages: 2 Published on: 1, January, 1974

    Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More

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  11. Metropolitan Power Supply Company Limited

    Authors: Thomas, Philip S;

    Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

    Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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  12. Synthetics & Chemicals Limited (B)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

    Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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  13. SBS: Rubber Enterprise

    Authors: Rao, T V;

    Reference No: OB0047 Pages: 2 Published on: 1, January, 1974

    Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More

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  14. The 'Standard Mills Company Limited

    Authors: Kuchhal, S C;

    Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

    Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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