Most Popular cases

Authors: Malya, M Meenakshi; Madappa, P P;

Reference No: CMA0170(B) Pages: 4 Published on: 21, March, 1969

Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More

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Authors: Madappa, P P; Malya, M Meenakshi;

Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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Authors: Patel, S M; Patel, K.V.;

Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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Authors: Gupta, V K;

Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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Authors: Gupta, V K;

Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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Authors: Varshneya, K L; Reynolds, J;

Reference No: BP0014(C) Pages: 6 Published on: 1, January, 1970

Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More

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Authors: Varshneya, K L;

Reference No: BP0014(A) Pages: 13 Published on: 1, January, 1970

Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and productmix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More

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Authors: George, P S;

Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

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Authors: George, P S; Halse, Michael;

Reference No: CMA0185(A) Pages: 5 Published on: 20, January, 1970

Abstract: The Dudhudyog Dairy serving a large metropolitan city is facing the problem of shortage of milk. In order to study the feasibility of enlarging the procurement area, the Dairy has conducted some enquiries regarding the socio-economic characteristics in adjoining areas of the present collection zone. The case focuses the factors ... More

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Authors: Halse, Michael; George, P S;

Reference No: CMA0192 Pages: 3 Published on: 20, January, 1970

Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More

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Authors: George, P S;

Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0193 Pages: 7 Published on: 10, February, 1970

Abstract: The case deals with the problem of levy on rice millers and its effect on their performance. ... More

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Authors: Gupta, V K; Mathur D.P.;

Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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