Reference No: CMA0338Pages: 15Published on: 8, August, 1975
Abstract: Describes the plans developed by the Small Farmers Development Agency, Cannanore. The case can be used to illustrate the relationship between objectives the activities included in the plan. It can also be used to highlight the importance of quantitative targets for any evaluation process. ... More
Reference No: CMA0325Pages: 9Published on: 8, August, 1975
Abstract: Describes a society whose main activity was selling dried prawns in Burma. When this market closed down it was necessary to change over to freezing. Consequently, the society was not able to run on a viable basis. The case tries to answer the following questions: 1) What are the factors responsible ... More
Reference No: CMA0324(A)Pages: 9Published on: 8, August, 1975
Abstract: This case is based on plans drawn up for developing fisheries in a promising area. The case can be used to identify steps involved in planning. The following issues are raised: 1) analysis of factors responsible for the present state of affairs of the society; 2) are the activities planned consistent with ... More
Reference No: CMA0379Pages: 9Published on: 15, December, 1975
Abstract: The case deals with the linkages between the programme objectives and activities. The case illustrates a situation in which there was no precise linking between the programme objectives and activities. Consequently all the follow up was done only in terms of activities and thereby each activity became an end in ... More
Reference No: MAR0173(B)Pages: 7 Published on: 1, January, 1976
Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: BP0069(C)Pages: 12Published on: 1, January, 1976
Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or re establishing the relations with foreign collaborators and suppliers for turning the company around. ... More
Reference No: F&A0280Pages: 15Published on: 1, January, 1976
Abstract: The process of collecting environmental information is outlined and a framework for stratification of the environment is provided. A list of sources of national and international environmental information, along with the contents of each source, is provided. ... More
Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
