Reference No: CMA0325Pages: 9Published on: 8, August, 1975
Abstract: Describes a society whose main activity was selling dried prawns in Burma. When this market closed down it was necessary to change over to freezing. Consequently, the society was not able to run on a viable basis. The case tries to answer the following questions: 1) What are the factors responsible ... More
Reference No: CMA0333Pages: 5Published on: 8, August, 1975
Abstract: This case is based on a situation in Sri Lanka during 1973 where the government wanted to increase the procurement price of paddy from Rs?18 to Rs?25 per bushel. The questions raised are: 1) Could the increased procurement prices of paddy increase the supply? 2) What would be the impact of the increased ... More
Reference No: CMA0324(A)Pages: 9Published on: 8, August, 1975
Abstract: This case is based on plans drawn up for developing fisheries in a promising area. The case can be used to identify steps involved in planning. The following issues are raised: 1) analysis of factors responsible for the present state of affairs of the society; 2) are the activities planned consistent with ... More
Reference No: CMA0379Pages: 9Published on: 15, December, 1975
Abstract: The case deals with the linkages between the programme objectives and activities. The case illustrates a situation in which there was no precise linking between the programme objectives and activities. Consequently all the follow up was done only in terms of activities and thereby each activity became an end in ... More
Reference No: MAR0175Pages: 10 Published on: 1, January, 1976
Abstract: Clearasil is an anti pimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More
Reference No: BP0091(B)Pages: 27Published on: 1, January, 1976
Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: BP0081(A)Pages: 17Published on: 1, January, 1976
Abstract: Focuses on a new chief executive who has taken over the fourth largest nationalized bank in India at a time when the banking industry is undergoing profound changes, adapting itself to the needs of a developing economy. It describes the industry problems, the organization and culture of Punjab National Bank, ... More
Reference No: MAR0173(B)Pages: 7 Published on: 1, January, 1976
Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
