Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: ECO0005(A)Pages: 18Published on: 1, January, 1966
Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: F&A0011EX(A)Pages: 7Published on: 1, January, 1966
Abstract: The case leads to a discussion of the various issues affecting the price fixation of rights offered in a textile mill which intends to diversify into an unrelated field. ... More
Reference No: F&A0027Pages: 12Published on: 1, January, 1966
Abstract: Outlines a development bank's appraisal of a loan and underwriting proposal from an electrical manufacturing company. The student is required to fashion the terms and conditions of the loan. ... More
Reference No: CMA0085Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is chilling of milk and its effect on reduction of sourage. An example of a village-level milk producers cooperative society is quoted. The incremental expenses of cooling ... More
Reference No: P&IR0070Pages: 8Published on: 1, January, 1966
Abstract: Labour problems arise due to shifting of a factory to a different location after expansion. The issues pertain to providing transport and housing to workmen and to adjusting their wages. ... More
Reference No: ECO0011(B)Pages: 8Published on: 1, January, 1966
Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a long term forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More
Reference No: F&A0002Pages: 16 Published on: 1, January, 1966
Abstract: Deals with medium term financing in a small electricity company. Can also be analyzed from the viewpoint of a loan officer in a financial corporation. ... More
Reference No: F&A0018Pages: 6Published on: 1, January, 1966
Abstract: Problems and considerations involved in estimating depreciation charge on written down value and straight-line methods are discussed. The changing of depreciation method has to be evaluated in the light of a change in profit figures for reporting purposes, conversions and accepted accounting principles. ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
