Most Popular cases

Authors: Jain, Abhinandan K;

Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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Authors: Bhattacharyya, S K; Govindarajan, V;

Reference No: F&A0214 Pages: 15 Published on: 1, January, 1974

Abstract: The case focuses on the identification of end-users of the corporation's financial statements and their information needs. The case examines the deficiencies of the corporation's Annual Report vis-a-vis the expectations of its end-users. It also deals with the role of auditors in attesting the corporation's accounts. ... More

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Authors: Mampilly, Paul;

Reference No: F&A0275 Pages: 14 Published on: 1, January, 1974

Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More

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Authors: Saleem, P A;

Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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Authors: Rao, T V;

Reference No: OB0047 Pages: 2 Published on: 1, January, 1974

Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(I) Pages: 16 Published on: 1, January, 1974

Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0269 Pages: 32 Published on: 1, January, 1974

Abstract: Describes in detail the corporate plan introduced by a new management team in a large public sector undertaking after there has been considerable criticism of the inability of indigenous suppliers of power equipment to deliver the promised supply. The corporate plan is described in detail and adequate data relating to ... More

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