Reference No: F&A0213Pages: 28Published on: 1, January, 1974
Abstract: Describes the structural problems encountered by a service organization in implementing the recommendations of the Review Committee set up to redefine its objectives and recommend appropriate organizational changes. It also describes the activities of the service organization and requires the formulation of an appropriate structure consistent with its operations and ... More
Reference No: OB0047Pages: 2Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: F&A0186Pages: 8 Published on: 1, January, 1974
Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: BP0040(B)Pages: 18Published on: 1, January, 1974
Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More
Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: F&A0233(A)Pages: 19Published on: 1, January, 1974
Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More