Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Organizational Behaviour
Clear All
Language
  1. English (573)
  2. Hindi (2)
Sector
  1. Agriculture and Animal Husbandry (67)
  2. Banking Finance Insurance (BFI) (81)
  3. Cooperatives (31)
  4. Education (24)
  5. Government (146)
  6. Health (40)
  7. Infrastructure (31)
  8. Manufacturing (414)
  9. Mining (2)
  10. Miscellaneous (145)
  11. Public Sector (116)
  12. Telecom and Software (13)
  13. Trade (9)
  14. Transportation and Logistics (67)
Product Type
  1. Case (723)
  4. Exercise (19)
  5. Supplement (1)
  7. Technical Note (234)

Most Popular cases

List of Most Popular Cases

  1. Tez Micro Computers (A)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

    Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

    Buy Case

  2. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

    Buy Case

  3. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

    Buy Case

  4. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

    Buy Case

  5. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

    Buy Case

Items 571 to 585 of 1026

per page

My Cart

You have no items
in your shopping cart.

video title

video content