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Most Popular cases

List of Most Popular Cases

  1. Shyam Antolkar: Story of a Young Entrepreneur and His Role in the Satellite Instructional Television Experiment **

    Authors: Issac, Akkanad M;

    Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

    Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

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  2. Surendra Mohan, The Pesticides Salesman

    Authors: Sambrani, Shreekant;

    Reference No: CMA0460 Pages: 8 Published on: 14, February, 1978

    Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More

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  3. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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  4. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

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  5. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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  6. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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  7. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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