Most Popular cases

Authors: Agarwal, S P;

Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

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Authors: Vora, M N;

Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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Authors: Mohan, Manendra;

Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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Authors: Balakrishnan, K; Rao, T V;

Reference No: OB0039 Pages: 10 Published on: 1, January, 1979

Abstract: This case describes the organizational structure and processes in a state handloom corporation as in existence at the end of two years of operations. The evolutionary process in crystallizing the structure and the apparently flexible style of the managing director are highlighted. Students are expected to evaluate the existing systems ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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Authors: Moulik, T K;

Reference No: CMA0477 Pages: 6 Published on: 9, July, 1979

Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More

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Authors: Rao, T V;

Reference No: OB0114 Pages: 10 Published on: 1, January, 1980

Abstract: Dr Shekhar joins Navjivan Enterprises as a Behavioural Scientist in the Personnel Department, and, within a month of joining, resigns and leaves the organization. The factors responsible for his resignation are examined through a series of interviews with Dr Shekhar, and a few others associated with his work. The case ... More

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