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Most Popular cases

List of Most Popular Cases

  1. Nutrition Programme

    Authors: Murthy, Nirmala;

    Reference No: PSG0016 Pages: 13 Published on: 1, January, 1979

    Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More

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  2. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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  3. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  4. Multipurpose Worker Scheme: A Study of Pilot Implementation in Channi PHC

    Authors: Maru, Rushikesh M; Murthy, Nirmala; Satia, J K;

    Reference No: PSG0002 Pages: 18 Published on: 1, January, 1979

    Abstract: This assesses the strengths and weaknesses of an integrated scheme combining health, family planning, and nutrition programme (MPW Scheme) through evaluating its pilot implementation in Chhani PHC. To fully exploit the MPW's scheme strengths and to realize the ultimate goal of better health, two areas need careful consideration: a shift ... More

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  5. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

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  6. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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  7. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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  8. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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  9. Weigh Master Company Limited

    Authors: Arul, M J;

    Reference No: OB0061 Pages: 6 Published on: 1, January, 1979

    Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More

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  10. Bharat Lights**

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

    Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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