Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Sector: Manufacturing
  2. Remove This Item Discipline: Marketing
  3. Remove This Item Language: English
Clear All
Product Type
  1. Case (114)
  4. Exercise (1)
  6. Technical Note (10)

Most Popular cases

List of Most Popular Cases

  1. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

    Buy Case

  2. Amul: Setting of the ButterTarget

    Authors: Halse, Michael;

    Reference No: CMA0010 Pages: 9 Published on: 1, January, 1964

    Abstract: A comparison of the profitabilities of different milk products handled by the dairy to determine a target for butter production. ... More

    Buy Case

  3. Bright Engineering Company (J)

    Authors: Vora, M N;

    Reference No: MAR0013(J) Pages: 11 Published on: 1, January, 1964

    Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More

    Buy Case

  4. The Atul Products Ltd. (A)

    Authors: Pruthi, S P S;

    Reference No: ECO0028(A) Pages: 10 Published on: 1, January, 1964

    Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More

    Buy Case

  5. Hindustan Oil Mills Limited (A)**

    Authors: Karim, A A;

    Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

    Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

    Buy Case

  6. Landvi Marketing Society **

    Authors: George, P S;

    Reference No: CMA0026 Pages: 11 Published on: 1, January, 1965

    Abstract: The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market. ... More

    Buy Case

  7. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

    Buy Case

  8. A Commercial Milk Producer in Gujarat (B)

    Authors: George, P S;

    Reference No: CMA0014(B) Pages: 4 Published on: 1, January, 1965

    Abstract: An assessment of progress made by large commercial milk producer who prepares indigenous milk products sells it in a big city. This is the continuation of a "A Commercial Milk Producer in Gujarat (A)". ... More

    Buy Case

  9. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

    Buy Case

  10. A Commercial Milk Producer in Gujarat (A)

    Authors: George, P.S.;

    Reference No: CMA0014(A) Pages: 7 Published on: 1, January, 1965

    Abstract: An overall picture of a large commercial milk producer who prepares an indigenous milk product and sells it in a big city. ... More

    Buy Case

  11. Lilac Flour Mills

    Authors: Seshan, Suresh A; Ramanathan, K V;

    Reference No: F&A0067 Pages: 5 Published on: 1, January, 1965

    Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and byproducts situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More

    Buy Case

  12. Serving the Farmers with Superphosphates

    Authors: Patel, S M;

    Reference No: CMA0040 Pages: 19 Published on: 1, January, 1965

    Abstract: The manager of a superphosphate production unit reviews the progress made during the past and considers the alternatives for increasing the business. ... More

    Buy Case

  13. Arun Engineering Company: Demand for Machine Tools**

    Authors: Paul, S;

    Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

    Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

    Buy Case

  14. Bharat Food Products Limited

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

    Abstract: The case deals with test marketing of a new product. ... More

    Buy Case

  15. Bright Engineering Works (I) **

    Authors: Mote, V L;

    Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

    Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

    Buy Case

Items 1 to 15 of 139

per page

My Cart

You have no items
in your shopping cart.

video title

video content