Reference No: BP0053Pages: 14Published on: 1, January, 1974
Abstract: History of a large Indian business house is provided to discuss inter company investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: CMA0262Pages: 12Published on: 17, August, 1974
Abstract: An agro-chemicals firm is considering expanding the production of two of its major pesticides in powder form. It feels that the markets are located in the north west south-east parts of the country. The bulk of the products consists of filler material, which has to be transported for over 700 km. ... More
Reference No: P&IR0076Pages: 8 Published on: 1, January, 1975
Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More
Reference No: MAR0141Pages: 21Published on: 1, January, 1975
Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More
Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: F&A0224Pages: 8Published on: 1, January, 1975
Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: CMA0300Pages: 10Published on: 2, January, 1975
Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More
Reference No: CMA0285Pages: 7Published on: 6, January, 1975
Abstract: Highlights problems millers face in the procurement of paddy under the levy system where paddy is sold in the open market but millers have to sell rice at controlled prices and quality specifications to the government. Explores ways and means of meeting paddy requirements of millers making milling operations remunerative. ... More
