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Most Popular cases

List of Most Popular Cases

  1. Power Pumps Company**

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

    Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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  2. The Fertilizer Corporation of India Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0209 Pages: 14 Published on: 1, January, 1973

    Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971-72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More

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  3. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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  4. Consumer Preference for Rice

    Authors: George, P S;

    Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

    Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

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  5. The High Yielding Varieties Programme for Paddy

    Authors: George, P S;

    Reference No: CMA0254TEC Pages: 19 Published on: 6, February, 1973

    Abstract: This is a background note indicating the origin and growth of high-yielding varieties programme for paddy in India. It gives details of the varieties evolved and the targets achieved in adoption of these varieties on the farm. Problems involved in obtaining wide acceptance of the HYV are highlighted. ... More

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  6. Madhya Bharat Cooperative Rice Mill **

    Authors: George, P S;

    Reference No: CMA0250 Pages: 5 Published on: 6, February, 1973

    Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More

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  7. Karjad State Cooperative Marketing Federation (KSCMF) **

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

    Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

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  8. Messrs. Shah and Mehta Company

    Authors: Gupta, V K; Devarshi, D N;

    Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

    Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

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  9. Durex Hosiery Mills

    Authors: Mehta, S C;

    Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

    Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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  10. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  11. Redy Wear Garments (R)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

    Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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