Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: MAR0151Pages: 12Published on: 1, January, 1976
Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the fork lift truck in the market. Over twenty three publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More
Reference No: MAR0174Pages: 10Published on: 1, January, 1976
Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More
Reference No: MAR0171(A)Pages: 13Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Reference No: CMA0401Pages: 12Published on: 2, September, 1976
Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: MAR0164(A)Pages: 9Published on: 1, January, 1977
Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
