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Latest published cases

List of Latest Published Cases

  1. Uttar Pradesh State Electricity Board: Managing Transitions

    Authors: Pandey, Neeraj; Jaiswal, Anand Kumar;

    Reference No: BP0331 Pages: 18 Published on: 5, October, 2009

    Abstract: This case discuses the process of unbundling and restructuring of Uttar Pradesh State Electricity Board (UPSEB). The UPSEB had accumulated losses of Rs. 6500 crores by year 2000. The state government trifurcated UPSEB into three separate corporations, each handling generation, transmission and distribution of power. There was strong protest against the trifurcation ... More

  2. Sale of ONGC Shares by IOC

    Authors: Barua, Samir K;

    Reference No: F&A0484 Pages: 11 Published on: 25, May, 2010

    Abstract: The case describes the decision making process followed by a large, listed company for selling a significant portion of their shareholding in another large listed company. The case discusses one of the largest offer-for-sale in the Indian capital markets. The case covers the Board processes associated with such a decision, ... More

  3. PetMate and ClearOrbit/TSC

    Authors: Chandrasekaran, N; Raghuram, G;

    Reference No: PROD0294 Pages: 22 Published on: 27, August, 2010

    Abstract: The top management of TAKE Supply Chain (TSC) was preparing for a meeting on evaluation of upscaling at PetMate, one of their key customers. The focus was on impressing solutions architects and the presales group on increasing their scope of supply chain solutions to PetMate. Earlier TSC was ClearOrbit, a ... More

  4. Racer Lube Company

    Authors: Sahay, Arvind;

    Reference No: MAR0417 Pages: 5 Published on: 26, September, 2010

    Abstract: Manjit Singh, Executive Director of a leading lube oil firm, was faced with a situation where lube oil from one channel was being leaked into another channel and sold at prices well below the Maximum Retail Price. His brand Racer is on its way to becoming the "cheap" alternative. The ... More

  5. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

  6. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

  7. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

  8. Crude Import for Oil Refineries*

    Authors: Raghuram, G; Gangwar, Rachna;

    Reference No: CIPR0008 Pages: 16 Published on: 20, October, 2010

    Abstract: In February 2006, Engineers India Limited (EIL) which was hired by the Hindustan Petroleum Corporation Ltd (HPCL) had to submit their final report. The report had to evaluate whether a single point mooring or an additional jetty would be more viable for HPCL's increased crude import requirements through the Mumbai port. ... More

  9. Thermax (C)

    Authors: Mathur, Ajeet;

    Reference No: BP0319(C) Pages: 29 Published on: 1, December, 2010

    Abstract: The case describes the turnaround of Thermax Limited and risk management after growth stall and an organisational crisis requiring evaluation and restructuring of the business portfolio. The conflicts between sustainable growth and shareholder value are addressed through selective internationalisation, new collaborations for innovations in disruptive technologies and strategic management of ... More

  10. Choice of Channel Partner: In Class Exercise

    Authors: Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar;

    Reference No: MAR0420EX Pages: 4 Published on: 8, March, 2011

    Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More

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