The top management of TAKE Supply Chain (TSC) was preparing for a meeting on evaluation of upscaling at PetMate, one of their key customers. The focus was on impressing solutions architects and the presales group on increasing their scope of supply chain solutions to PetMate. Earlier TSC was ClearOrbit, a supply chain software product company, later branded as TSC after its acquisition by Chennai based TAKE Solutions Ltd (TSL). TSL was promoted as a supply chain integrator and later transformed into a software product and solutions company. ClearOrbit was to be the engine of growth for TSL in the supply chain domain. Experiences of ClearOrbit in the US market were to be adopted by TSL for the rest of the world. PetMate was in the business of manufacturing and distributing a large range of non-food products for pets. There were many supply chain challenges due to large variety, sourcing from contract manufacturers, supplying to large general and speciality retail, providing for own and store brands etc. TSC was keen to demonstrate proof of enhanced customer engagement with PetMate.